Sometimes, I want to be an inventor. I’d like to invent two distinct, yet similar brands of substitute butter. I will put them up on the shelves of every grocer next to other leading brands of imitation spread.
One will be called, “So!?” and the other “Who Cares!?”
Across the aisle will be a tub of cheese-product named, “You Sure As Heck Won’t Believe This Is Cheese!”